In the public's perception, it seems extremely difficult for the poor to get rich, as if the door to wealth is firmly closed to them. However, in reality, there is no lack of shortcuts for the poor to achieve prosperity. There is a way that can quickly attract wealth, and that is to "seize", specifically, to seize efficiency and time.
When it comes to making money, at its core, it is a game of efficiency. We often witness such a phenomenon: some people seem idle and can make money casually by doing something, while others work extremely hard but remain stuck in place, unable to attain wealth. The truth behind this is not complicated. The essence of making money lies in improving efficiency. As long as you have the ability to make others more efficient, you can profit from it. Behind all profitable businesses in this world, there hides the same secret—efficiency is king. Looking back at every commercial evolution in history, it is essentially an evolution of efficiency. A carriage can't outrun a train, a train can't keep up with an airplane, and an airplane has been surpassed by the Internet. Every step of commercial transformation is constantly shortening time and enhancing efficiency. The pager was phased out by the mobile phone because the mobile phone offers higher communication efficiency. Taobao has overtaken physical stores because shopping on a mobile phone saves more time and effort compared to going to the supermarket in person. Nowadays, the emergence of AI has made every aspect of our work, study, and life faster and more intelligent, just like a cheetah in the law of the jungle. Only by running faster can we live a better life.
The same principle applies in the business field. Whoever can make others more efficient will earn more. No matter what industry you are in, essentially, you are saving time and improving efficiency for others. Housekeeping services help you clean your house, taxi drivers save you the time of driving yourself, and e-commerce platforms enable you to shop without leaving home. These are all manifestations of the efficiency dividend. Even the seemingly mundane gym industry is essentially playing an efficiency game, helping you attract the opposite sex more efficiently and find a suitable partner in the dating market with higher efficiency. There is a saying in the business world: the closer you are to efficiency, the farther you are from competition. When your business is closer to improving efficiency, you are less likely to be defeated. Just like the old man who buys in the east and sells in the west, it's because people in the west are too lazy to go to the east. The old man saves them the time cost and makes money in the process. Nowadays, those who do short video live commerce and write paid articles are also helping consumers make choices quickly through their articles and videos, improving the efficiency of shopping and decision-making, and making money from the time saved in decision-making. In the business world, it's like grabbing a parking space in a big city. If you are one step faster than others, you can secure the best spot. Whoever can be one step ahead in terms of efficiency can stand out in the competition.
Here, we have to mention the concept of "presentation". Many people may not understand what presentation means. In fact, it is a tool that can quickly improve efficiency, enhance customer trust, and increase conversion efficiency. For example, originally, you might need to talk to a girl for several months to make her interested in you, but with a good presentation, just a few well-designed photos and videos can make her fall for you at first sight. In the past, you needed to exchange pleasantries with a client several times and communicate for a long time to gain their trust. With a good presentation, once the client sees your high-value display, they may directly decide to cooperate with you. Presentation quickly shortens the distance between you and your target audience through visuals, stories, and scenarios, enabling them to make a purchase decision in a short time. This is the ultimate manifestation of efficiency.
The truth of business is far more complex than simply selling products or services. The essence of business is actually selling efficiency. Every product and service, in the final analysis, is helping customers solve problems, save time, and improve efficiency. If you can see through this, you will be able to seize every opportunity to make money. The business world is like an endless river of time, and everyone is "fishing" in it. What you need to do is to create an efficient "fishing net" to catch more and faster than others. Presentation is such a "fishing net" that allows you to gain a lot in both the emotional and business markets. When you understand the essence of efficiency in business, you will realize that there aren't so many geniuses in the world. Instead, there are countless "efficiency machines" operating efficiently. Those who seem to make money easily have actually mastered the code of efficiency. When you understand how to seize time and efficiency, you have mastered the fastest way for the poor to get rich and learned how to achieve the greatest benefits with the shortest time and the lowest cost. So, when you are still struggling with how to make money, you might as well ask yourself first: In which aspect can I improve my efficiency compared to others? When you understand the true meaning of the word "seize" and find the answer, wealth will naturally flow to you continuously.
No comments:
Post a Comment