QQ's New "Weight Loss" Move: No Longer Supporting Short Video Browsing from April 2nd

QQ's New "Weight Loss" Move: No Longer Supporting Short Video Browsing from April 2nd

In the wave of the mobile Internet, the updates and iterations of products constantly capture the attention of users and the industry. On the evening of March 24, 2025, Tencent QQ released a piece of重磅 news that stirred up the Internet field. Due to operational strategy adjustments, starting from April 2, 2025 (subject to possible postponement in case of special circumstances), the QQ short video service will no longer support users' experiences such as publishing personal works and browsing others' works. Users' previously carefully created short video works will be automatically saved to QQ Space.

This measure is regarded by insiders as an active "weight loss" move for QQ's innovation. Its core purpose is to optimize the user experience, enable QQ to refocus on its core advantages, and actively explore those development directions with greater potential and user value. A senior analyst who has long been focused on Tencent products pointed out that this adjustment of the QQ short video business is by no means an isolated event but an important part of QQ's firm implementation of the "weight loss plan."

In fact, there were early signs of the adjustment of the QQ short video business. Looking back to March 7, the media had already learned that the social line of Tencent's Platform and Content Business Group (PCG) would optimize and adjust the functions and team of QQ short videos. This functional module, which was upgraded from QQ Xiaoshijie in 2022, has been operating as a short video product within the QQ platform for nearly three years.

According to relevant internal channels, as a classic Internet product that has been in existence for over 26 years, QQ has been continuously iterating and upgrading its functional experience in recent years. However, some users have reported that with the increasing complexity of product functions, QQ has gradually shown signs of bloat, which has had a certain negative impact on the user's social experience. Against this backdrop, promoting the in-depth transformation of QQ and implementing the "weight loss" strategy are extremely urgent. Tencent has recently been vigorously promoting QQ's self-innovation process through a series of actions such as adjusting the person in charge of the social line, and this business line adjustment is highly likely to be closely related to this reform. In addition, with the change of product strategy and focus, while "slimming down" some functions and teams, QQ also plans to expand relevant positions to strengthen core capabilities and explore new functions.

A person familiar with Tencent's internal situation analyzed that QQ has always been exploring a differentiated development path. After the adjustment of the person in charge, it has even accelerated the product optimization pace, hoping to further focus on its core advantages. Based on QQ's own business logic, "slimming down" some non-core functions is necessary to move forward lightly in future development. Therefore, this adjustment of the QQ short video business should be the result of considerations based on a new business logic. Coupled with Tencent's existing mature short video ecosystem represented by Video Accounts, QQ hopes to concentrate its resources and fully focus on other development directions with greater potential.

As of the time of writing, Tencent's official side has not released an official response to this matter. According to Tencent's 2024 annual financial report data, the monthly active accounts of QQ on smart terminals were 524 million, a year-on-year decrease of 5%. This data may also reflect from the side the urgency for QQ to make business adjustments and seek breakthroughs in reform. In the highly competitive Internet market, whether this "weight loss" move of QQ can help it regain its advantages and achieve a new leap forward is worthy of continuous attention from the industry and a large number of users.