Nowadays, we often hear people lament that it's getting harder and harder to make money. When we browse the Internet, it seems that an atmosphere of "complaining about poverty" pervades everywhere. But is this really the case? In fact, no matter how tough the general environment is, there are far more ways to make money than we can imagine. In this world, there is never a shortage of opportunities to make money; what's lacking is just the eyes to discover them with care.
Although people are becoming more cautious in their consumption nowadays and holding on to their wallets tightly, the basic needs such as eating, drinking, using the toilet, and sleeping have not decreased. On the contrary, many new opportunities have emerged. For example, the "silver economy" that serves the elderly. With the advent of an aging society, the elderly's demands in aspects such as health preservation and leisure and entertainment are increasing day by day. The "emotional healing courses" provided for busy office workers to relieve their stress. In the fast-paced life, people's need for psychological adjustment is becoming more and more urgent. And the "single-person meal packages" launched for the single population meet the convenience and personalized dining needs of single people. These fields are just like gold mines scattered everywhere, waiting for those with a discerning eye to bend down and dig.
In the Midst of the Harsh Winter, Quality Reigns Supreme
Nowadays, consumers' consumption concepts have undergone tremendous changes. In the past, when going shopping, we might buy something without hesitation if we liked it. But now, when buying a tube of toothpaste, we have to carefully compare the prices and qualities of different brands and specifications. When buying a pack of tissues, we even have to go through the trouble of getting discounts on Pinduoduo. This change has gradually phased out those merchants who only rely on price wars. Those merchants who can truly survive in the fierce competition are the ones that bring their products to the extreme.
Take the steamed stuffed bun shop downstairs that has been open for ten years as an example. The boss knows the taste preferences of every regular customer like the back of his hand, and he even remembers clearly which old man has diabetes and can't eat sugar. Such a shop that operates with heart has strong vitality even in the harshest market environment. Today's consumers are not stingy; instead, they pay more attention to the genuine materials of the products. In the past, in a live streaming room, consumers might place an impulsive order when the host shouted "Buy it, buy it!". But now, when buying a mop, they will spend three days researching various reviews. This fully shows that in business activities, tricks no longer work. Only by treating consumers sincerely and providing high-quality products that can truly solve practical problems can one win the market.
Deep Cultivation and Meticulous Work to Counteract Fluctuations
Many people find it difficult to make money, largely because they haven't found a suitable "money-making model" for themselves. This model doesn't have to be very complicated. Even a small pancake stall may contain huge business opportunities. Some pancake stalls, with their unique flavors, high-quality ingredients, and good reputation, have accumulated a large number of regular customers, and their monthly income can even exceed that of a white-collar worker in an office building who earns 30,000 yuan a month. Moreover, a pancake stall doesn't need to pay high rent, and it can maintain good customer relationships through social media tools like WeChat. Even if there is wind, rain, or other bad weather, the business won't be greatly affected.
The essence of business has never changed. The key lies in whether one can do small things to the extreme. Just like those well-known milk tea chain brands, their founders often start by deeply studying customers' taste preferences, continuously optimizing products and services, and step by step, they gradually expand their business and make it stronger. For entrepreneurs, the size of the business is not the key. What's important is to cultivate and work meticulously in the field they have chosen and continuously improve their own core competitiveness.
The Uncommon Tracks Hide Golden Mines
The Chinese market has its unique charm. No matter how niche the demand is, when multiplied by the huge population base of 1.4 billion, it can form a huge market. As long as we observe carefully, we can find many interesting phenomena. For example, in shopping malls, clothing stores are often deserted, while tailors' shops for altering clothes are extremely busy, and customers may even have to wait in line for three months to get the service. While tutoring institutions are laying off a large number of employees, the monthly income of one-on-one home tutoring nannies can reach more than 20,000 yuan. When there is a frequent wave of gym closures, the demand for private square dance lessons in the community has soared by 200%.
It can be seen from this that we should not always focus our attention on popular industries. Digging deeply in the fields we are good at often allows us to find more opportunities. Blindly following the trend and squeezing into popular tracks not only means intense competition but also makes it very difficult to stand out. We might as well try to open up new battlefields and pay attention to those niche demands, because in these fields, we can sometimes reap unexpected wealth.
Three Keys for Ordinary People to Enter the Market with Light Assets
Parasitic Economy: We can provide supporting services by tying in with mature IPs. For example, with the continuous expansion of the influence of the Moutai brand, peripheral products such as Moutai mooncakes have received much attention, and we can engage in the business of purchasing Moutai mooncakes on behalf of others. Also, after Dong Yuhui became popular in the live streaming industry, the booklists he recommended are widely sought after, and we can carry out the service of checking Dong Yuhui's booklists on behalf of others. By leveraging the influence of these mature IPs, we can attract customers and achieve profitability.
Dimensional Mismatch Supply: We can downgrade first-tier services and target the sinking market. Take snack discount stores as an example. They adjust the original snack sales model in high-end shopping malls in first-tier cities, and with more affordable prices and more convenient locations (such as around communities), they meet the snack needs of consumers in the sinking market, thus achieving a good market response.
Demand Translation: We can package our own professional abilities into commodities. If you are a lawyer, you can organize commonly used contract templates, negotiation话术手册 (negotiation phraseology manuals) and other materials into commodities for sale, so that those who have relevant needs but do not have professional legal knowledge can conveniently obtain these resources, and at the same time, you can realize the monetization of your own professional value.
In this huge market with a population of 1.4 billion, as long as we look for opportunities with heart and operate our businesses with care, we can always find customers who "match our tastes" and thus achieve the goal of making money. No matter how the general environment changes, as long as we maintain a keen sense of observation, keep exploring new opportunities, and have the courage to try new business models, we will definitely be able to find our own treasures in the ocean of business.
I hope everyone can have a smooth journey on the road to making money and realize their own wealth dreams. We also welcome everyone to share their thoughts and experiences in the comment section, communicate with each other, and make progress together.
No comments:
Post a Comment