2025 Global 500 Brand Rankings: The Brand Landscape and Diverse Perspectives Under US Dominance

The 2025 Global 500 Brand Rankings report, released by BrandFinance, presents a clear picture of the global brand value distribution and development trends. Apple stands out as the most valuable brand, with a brand valuation of $574.5 billion, surpassing the combined valuation of China's top 10 brands.

In terms of country distribution, the United States dominates the global brand landscape, with 194 brands in the top 500, accounting for 53% of the total value. China ranks second, with 69 brands, accounting for 15% of the total value. The top 10 brands feature seven US companies, including Apple, Microsoft, Google, Amazon, Walmart, Facebook, and NVIDIA, as well as two Chinese brands, TikTok/Douyin and State Grid Corporation of China, and one Korean brand, Samsung.

In terms of brand value growth, TikTok/Douyin, DraftKings, and FanDuel are the fastest-growing brands since 2020. NVIDIA's brand value grew 98% this year, making it the second consecutive year of fastest growth, reflecting the booming development of the artificial intelligence field and NVIDIA's leading position.

The report also highlights the trend of wealth concentration, with the total value of the top 500 global brands growing 10% to $9.5 trillion, far exceeding the global economic growth rate of 3%. This underscores the importance and influence of brand value in the global economy.

Notably, WeChat ranks 54th overall but has a brand strength score of 95.2 (out of 100), ranking first for the second consecutive year. This indicates WeChat's strong brand recognition, user acceptance, and overall brand strength.

The 2025 Global 500 Brand Rankings reflect the dominance of US brands in the global brand landscape, while also showcasing the rise and development of Chinese brands. The report presents diverse perspectives and trends in brand value growth and brand strength, making it essential to continue monitoring and researching the global brand landscape to better understand its dynamics and direction.