Liu Genghong and Wu You Media "Break Up"! Loses 8.54 Million Followers, Live Streams Cool Down, Is the Fitness Top Influencer "Fading"?

Introduction:

Liu Genghong, who once became an internet sensation with his "shuttlecock workout" and attracted over 40 million viewers in a single live stream, recently announced the end of his three-year collaboration with Wu You Media, sparking widespread discussion. Meanwhile, his Douyin account has lost over 8.54 million followers from its peak, and his live stream viewership has plummeted to less than one-twentieth of what it was, with sales also slumping. Is this "breakup" a result of the brutal cycle of internet fame, or a new opportunity for transformation?

I. End of Three-Year Collaboration: From "Full Contract" to "Business Partnership"

On February 25, Liu Genghong announced during a live stream that his contract with Wu You Media had expired, marking their "final live stream" together. Wu You Media responded that although the collaboration has ended, the two parties have transitioned to a "business partnership" and may still work together in the future.

According to public information, Liu Genghong's management company, "Talent Planet," is now majority-owned (70% stake) by Superstar Legend Group, which is associated with Jay Chou. Founded by Jay Chou's mother, Ye Huimei, and his manager, Yang Junrong, Superstar Legend focuses on celebrity IP management. This shift in collaboration may pave the way for Liu Genghong's independent development.

II. Drastic Drop in Popularity: Loses 8.54 Million Followers, Live Stream Heat Down to 5% of Peak

Accelerated Follower Loss

Liu Genghong's Douyin account currently has 61.49 million followers, down from a peak of 70.035 million, a loss of 8.545 million followers. In the past 30 days alone, he has lost 407,000 followers. Netizens commented, "The shuttlecock workout trend has finally passed."

Plummeting Live Stream Viewership

Data from Dada shows that Liu Genghong has only streamed 7 times in the past 30 days, with viewership dropping from a peak of 44.76 million to between 1-2 million per stream, less than 5% of his previous viewership. The former "national fitness coach" now has viewership comparable to mid-tier streamers.

Poor Sales Performance

His secondary account, "Liu Genghong Health," which focuses on fresh food products, has streamed 55 times in the past 30 days, with average sales of only 75,000-100,000 yuan per stream, totaling less than 5 million yuan. Compared to other top streamers who can achieve sales of over 100 million yuan in a single stream, these figures are quite modest.

III. The "Ice and Fire" of the Fitness Industry

Liu Genghong's decline is not an isolated incident:

• Content Homogenization: Post-pandemic, the demand for home workouts has decreased, and users have grown tired of the single workout routine.
• Intense Competition: New fitness influencers and AI fitness apps are diverting user attention.
• Commercialization Challenges: The fitness niche inherently has lower conversion rates for sales, and fresh produce requires strong supply chain support.

Despite these challenges, Liu Genghong still holds commercial value. His advertising rates show that a 20-second video ad costs 600,000 yuan, and income from short video sponsorships and brand endorsements may become his future focus.

IV. Future Directions: Leveraging Jay Chou's IP, Transitioning to "Celebrity-Style" Management?

After leaving the MCN and operating independently, Liu Genghong's team has been actively making moves:

• Partnering with Superstar Legend: Leveraging Jay Chou's IP resources to develop co-branded products and concert collaborations.
• Expanding Offline Presence: The "Genghong Village" live stream base, co-built with Wu You Media, has been established in Kunshan, aiming to create a comprehensive fitness and entertainment complex.
• Upgrading Content: Shifting from fitness instruction to promoting a healthy lifestyle, enhancing the long-term value of his personal brand.

V. Netizen Reactions: No "Eternal Champions" in the Era of Internet Fame

Supporters: "His success in popularizing fitness is already remarkable, transformation is inevitable!"

Critics: "Losing followers so quickly, he's on the decline."

Rational View: "Internet fame cycles too quickly, staying relevant for three years is already a miracle."

Bitcoin Plummets 25%! $80,000 Mark Breached, What's Behind the Liquidation of 720,000 Traders?

February 28, 2025 Sina Finance | Written by: Blockchain Observer

I. Market Flash: Bitcoin Breaks Below $80,000, Sell-Off Sweeps Crypto Market

This afternoon, Bitcoin (BTC) prices plummeted below $80,000, hitting a new low since last November. This marks a near 40% drop from the all-time high of $109,241 on January 20th, a decline of over $30,000. Ethereum (ETH), SOL, Dogecoin (DOGE), and other major cryptocurrencies followed suit, with widespread declines exceeding 6%.

As of press time, the total market capitalization of the cryptocurrency market has evaporated over $300 billion, with 720,000 traders liquidated, resulting in $1.87 billion in long position losses. Hong Kong-listed cryptocurrency concept stocks also took a hit, with Meitu and Linekong Interactive falling by over 8%.

II. Catalysts for the Plunge: Multiple Negative Factors "Besiege" Market Confidence

• Policy Expectations Disappointed: The South Dakota legislature's postponement of a bill allowing state funds to invest in Bitcoin has dampened market expectations for regulatory easing. While the Trump administration is seen as "crypto-friendly," the lack of concrete policy support has led traders to withdraw their bets.  
• Largest Theft in History Shocks: A hacker attack on global exchange Bybit, resulting in the theft of $1.46 billion in assets, has triggered a crisis of confidence in cryptocurrency security. Ethereum and other currencies have seen increased selling pressure and larger drops.  
• ETF Fund Exodus: In the past six days, Bitcoin spot ETFs have seen a net outflow of $2.1 billion, with a single-day redemption exceeding $1 billion (led by Fidelity's FBTC). Tightening market liquidity has accelerated the sell-off.  
• Macroeconomic Risk Aversion: Concerns over a trade war triggered by Trump's tariffs on Chinese goods, coupled with waning expectations of Fed rate cuts, have led investors to turn to traditional safe-haven assets like gold, leaving cryptocurrencies out in the cold.

III. Expert Analysis: End of Bull Run or Technical Correction?

• Increased Short-Term Risk: Wall Street analyst Katie Stockton warns that Bitcoin could further test the $73,800 support level, and a breach could signal a "bear trap."
• Regulation and Security in Focus: Bitgo's APAC head of custody suggests that the market urgently needs clear policies from the Trump administration, such as a "National Bitcoin Reserve Plan," to stabilize confidence.
• Cautious Fed Stance: Powell reiterated that Bitcoin is "too volatile," more akin to gold's speculative nature than a practical currency.

IV. Investor Response: Opportunity in Crisis?

Despite widespread market panic, some institutions are still deploying capital against the trend. Citadel is applying to become a cryptocurrency liquidity market maker, betting on long-term industry prosperity. Analysts recommend:  

• Diversified Allocation: Avoid heavy positions in a single currency, focus on counter-cyclical assets.
• Monitor Policy and Technology: Policy changes in the US election year and blockchain security upgrades could be catalysts for a rebound.
• Rational View of Volatility: The crypto market is cyclical, and historical data shows that sharp drops are often followed by recovery rallies.

V. Future Outlook: When Will the Market Recover?

Bitcoin has entered a "technical bear market," but most institutions believe that if the $70,000 support level holds, coupled with positive regulatory news, a rebound could occur in the second quarter. In the long term, blockchain technology innovation (such as high-efficiency trading systems) and institutional adoption remain key growth drivers.

 Gold Prices Fall Below Key Levels, Fed's "Independence" Challenged – Gold Market Storm Returns

Recently, the gold market has experienced dramatic fluctuations. On the 27th, spot gold once fell below the $2,870/ounce mark, and the COMEX gold main contract also suffered a heavy blow, with a drop of more than 1% at one point. Shanghai gold was also not spared, falling to 677 yuan, with a drop of nearly 0.6%. This series of dynamics has triggered widespread market attention. What exactly caused the sharp drop in gold prices? Where will the gold market go in the future?

Analysts have pointed out three main reasons for the decline in gold prices. First, the geopolitical risks in Russia and Ukraine have eased at this stage, which has weakened market risk aversion, and the attractiveness of gold as a safe-haven asset has also decreased. Second, the uncertainty of the Fed's path is also an important factor leading to gold price fluctuations. The Fed's monetary policy has always had a profound impact on the financial market, and any move it makes may trigger a sharp market reaction. Finally, some investors chose to take profits at high levels and conduct technical sell-offs, which also exacerbated the decline in gold prices.

Speaking of the Fed, it has recently become the focus of the US financial and political fields. The Fed's so-called "independence" is facing unprecedented challenges. The US House Financial Services Committee plans to review the Federal Reserve's interest rate decision-making mechanism. This move is undoubtedly a major test of the Fed's authority.

the US House Financial Services Committee's website has released a review plan, and the first hearing will be held on March 4. This hearing will focus on the Fed's interest rate decision-making mechanism, explore how it serves the dual mandate of maintaining price stability and achieving full employment, and its impact on the primary task of stabilizing prices.

The Fed's "independence" has always been a symbol of its pride and strength. However, the fact that this "independence" is now being challenged will undoubtedly make the Fed's decision-making process more complex and sensitive. Market participants will pay close attention to the progress of this hearing and its possible impact on the Fed's future monetary policy direction.

For the gold market, the Fed's monetary policy direction has always been an important factor affecting gold prices. Now, as the Fed's "independence" is challenged, the uncertainty of its monetary policy direction will further increase. What impact will this have on the gold market? Where will gold prices go in the future? These questions are worth our close attention.

In short, the gold market is stormy again, gold prices have fallen below key levels, and the Fed's "independence" is being challenged. In this financial storm, we will continue to pay attention to market dynamics and bring you the latest and most comprehensive information and analysis. Stay tuned!

 Recently, an event involving an internet celebrity using the AI tool DeepSeek to create music and earn copyright royalties has garnered widespread attention. The internet celebrity, named Yapie, shared her experience of writing songs using DeepSeek on social media and earned tens of thousands of yuan in royalties as a result. However, her actions also led to complaints from musicians, citing "unfair competition."

In the context of rapid digitalization and smart technology development, AI technology has permeated various creative fields, including music. Yapie's case exemplifies this trend, as she not only improved her creative efficiency using AI but also achieved a positive market response. For instance, her love song "Seven Days Lover" received over 200,000 plays, was saved more than 10,000 times, and garnered over 2,000 comments on the NetEase Cloud Music platform.

From Yapie's experience, it is evident that the application of AI in music creation is not merely about replacing human creators but rather about enhancing their capabilities. Yapie emphasized that when using DeepSeek for creation, she did not simply give instructions but conveyed detailed emotions and nuances she wanted to express, which resulted in higher-quality works. This indicates that while AI can automatically generate lyrics and melodies, the final quality of the work still relies on the artistic judgment and personal emotional investment of the human creator.

However, this new method of creation has also sparked some controversies. On one hand, some traditional musicians may worry that AI technology could undermine their status as creators and potentially reduce job opportunities. On the other hand, as more people start using AI for creation, the issue of copyright ownership becomes increasingly complex. For example, if a song is generated by AI, who should own the copyright? The software developer, the user, or both? These are questions that both the legal and technological communities need to address.

In Yapie's case, she explicitly stated that the copyright for "Seven Days Lover" belongs to her, and she has benefited economically from it. This means that, under the current legal framework, at least for individual creators, content created using AI tools is still considered original work and enjoys corresponding copyright protection. However, this also raises a question: if more people adopt similar methods of creation in the future, will the existing copyright laws be sufficient to address the new challenges that may arise?

Moreover, Yapie's story highlights an important perspective: we should view the development of AI technology and its impact on society with a more open mindset. As she said, "I think AI is just a tool, and we humans should know how to make and use tools." This reminds us that while AI may bring about certain changes or challenges, it also provides unprecedented opportunities to explore new artistic forms and development paths.

In conclusion, as AI technology continues to advance and find applications in various fields, balancing technological innovation with traditional industries will become an important issue. For the music industry, the key lies in finding a way to allow artists to fully utilize the conveniences brought by AI while ensuring their rights are effectively protected. Additionally, a clear set of rules needs to be established to better guide copyright management and benefit distribution in the AI era. Only then can the industry's healthy development be promoted, providing the public with more diverse and high-quality cultural products.

Récemment, un événement impliquant une célébrité d'Internet utilisant l'outil d'IA DeepSeek pour créer de la musique et gagner des droits d'auteur a attiré une large attention. La célébrité d'Internet, nommée Yapie, a partagé son expérience d'écriture de chansons en utilisant DeepSeek sur les réseaux sociaux et a gagné des dizaines de milliers de yuans en droits d'auteur. Cependant, ses actions ont également suscité des plaintes de la part des musiciens, invoquant une "concurrence déloyale".

Dans le contexte de la numérisation rapide et du développement des technologies intelligentes, la technologie de l'IA a pénétré divers domaines créatifs, y compris la musique. Le cas de Yapie illustre cette tendance, car elle n'a pas seulement amélioré son efficacité créative en utilisant l'IA, mais a également obtenu une réponse positive du marché. Par exemple, sa chanson d'amour "Seven Days Lover" a été jouée plus de 200 000 fois, sauvegardée plus de 10 000 fois et a reçu plus de 2 000 commentaires sur la plateforme NetEase Cloud Music.

De l'expérience de Yapie, il est évident que l'application de l'IA dans la création musicale ne consiste pas simplement à remplacer les créateurs humains, mais plutôt à améliorer leurs capacités. Yapie a souligné que lorsqu'elle utilisait DeepSeek pour la création, elle ne donnait pas seulement des instructions, mais transmettait des émotions et des nuances détaillées qu'elle voulait exprimer, ce qui a conduit à des œuvres de meilleure qualité. Cela indique que même si l'IA peut générer automatiquement des paroles et des mélodies, la qualité finale de l'œuvre dépend toujours du jugement artistique et de l'investissement émotionnel personnel du créateur humain.

Cependant, cette nouvelle méthode de création a également suscité certaines controverses. D'une part, certains musiciens traditionnels peuvent craindre que la technologie de l'IA ne compromette leur statut de créateurs et ne réduise potentiellement les opportunités d'emploi. D'autre part, à mesure que davantage de personnes commencent à utiliser l'IA pour la création, la question de la propriété des droits d'auteur devient de plus en plus complexe. Par exemple, si une chanson est générée par l'IA, à qui doit appartenir le droit d'auteur ? Au développeur du logiciel, à l'utilisateur, ou aux deux ? Ce sont des questions auxquelles les communautés juridiques et technologiques doivent répondre.

Dans le cas de Yapie, elle a explicitement déclaré que le droit d'auteur de "Seven Days Lover" lui appartenait et qu'elle en avait tiré un bénéfice économique. Cela signifie que, dans le cadre juridique actuel, au moins pour les créateurs individuels, le contenu créé à l'aide d'outils d'IA est toujours considéré comme une œuvre originale et bénéficie de la protection correspondante des droits d'auteur. Cependant, cela soulève également une question : si davantage de personnes adoptent des méthodes de création similaires à l'avenir, les lois actuelles sur les droits d'auteur seront-elles suffisantes pour répondre aux nouveaux défis qui pourraient survenir ?

De plus, l'histoire de Yapie met en lumière une perspective importante : nous devons considérer le développement de la technologie de l'IA et son impact sur la société avec un état d'esprit plus ouvert. Comme elle l'a dit, "Je pense que l'IA n'est qu'un outil, et nous, les humains, devons savoir comment fabriquer et utiliser des outils." Cela nous rappelle que même si l'IA peut apporter certains changements ou défis, elle offre également des opportunités sans précédent d'explorer de nouvelles formes artistiques et de nouvelles voies de développement.

En conclusion, à mesure que la technologie de l'IA continue de progresser et de trouver des applications dans divers domaines, l'équilibre entre l'innovation technologique et les industries traditionnelles deviendra une question importante. Pour l'industrie musicale, la clé réside dans la recherche d'un moyen de permettre aux artistes de tirer pleinement parti des commodités apportées par l'IA tout en garantissant que leurs droits sont efficacement protégés. De plus, un ensemble clair de règles doit être établi pour mieux guider la gestion des droits d'auteur et la répartition des bénéfices à l'ère de l'IA. Ce n'est qu'alors que le développement sain de l'industrie pourra être promu, offrant au public des produits culturels plus diversifiés et de haute qualité.

 A litmus test is a term that originates from chemistry and is used to describe a test that determines the acidity or alkalinity of a solution using litmus paper

. In a broader context, it refers to a decisive test or a critical indicator of something. Here are some key points about the term:

Chemical Context

• Definition: A litmus test in chemistry is a simple test to determine whether a solution is acidic or basic. It uses litmus paper, which changes color based on the pH of the solution.
• Process: When litmus paper is dipped into a solution, it turns red if the solution is acidic and blue if it is basic.

Metaphorical Usage

• General Meaning: In a metaphorical sense, a litmus test is a crucial and revealing test where a single factor is decisive. It is used to make a judgment about whether something or someone is acceptable.
• Examples:
  • In politics, a litmus test might be a question asked of a potential candidate for high office, the answer to which would determine whether the nominating official would proceed with the appointment or nomination.
  • In other contexts, it can refer to any situation or event that serves as a critical indicator of success or failure.

Usage in Sentences

• Example 1: "The election results will serve as a litmus test for the popularity of the government’s new policies for the people."
• Example 2: "My daughter’s first professional match will be a litmus test of her training and abilities."
• Example 3: "Public reaction to this new movie will be a litmus test for the whole genre."

Synonyms and Related Terms

• Synonyms: Decisive test, crucial test, defining moment, acid test.
• Related Terms: Acid test, which is similar but often used to describe a conclusive test of quality or authenticity.

Origin and Etymology

• The term "litmus test" comes from the chemical test using litmus paper, which has been used since the 19th century. The metaphorical use of the term began in the mid-20th century, particularly in American politics.

In summary, a litmus test is a term that has both a literal meaning in chemistry and a metaphorical meaning in various contexts, often referring to a decisive or critical test.

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 A Tax Treaty or Convention, also known as an International Tax Convention or International Tax Treaty, is a written agreement negotiated between two or more sovereign nations to coordinate their tax jurisdictions and address related tax issues. The primary purpose of signing a tax treaty is to promote cross-border economic and technological exchanges and to prevent tax factors from becoming barriers to international economic interactions.

An International Tax Convention is an agreement between countries to avoid double taxation of income and capital and to prevent fiscal evasion (Agreement between State A and State B for the avoidance of double taxation and the prevention of fiscal evasion with respect to taxes on income and capital).

Typically, tax treaties address the following issues through specific provisions:

1. Eliminate double taxation;
2. Stabilize tax treatment;
3. Appropriately reduce tax rates and share tax revenues;
4. Reduce administrative costs and reasonably allocate profits;
5. Prevent tax evasion;
6. Implement non-discriminatory treatment;
7. Establish effective dispute resolution mechanisms.

 Question: What is tax treaty treatment?

Answer: According to the "Announcement of the State Taxation Administration on Issuing the Measures for the Administration of Tax Treaty Benefits for Non-Resident Taxpayers" (State Taxation Administration Announcement [2019] No. 35), Article 4 states: "The term 'tax treaty benefits' in these Measures refers to the reduction or exemption of corporate income tax or individual income tax obligations that would otherwise be required under domestic tax laws, in accordance with the provisions of a tax treaty."